Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company disclosed that it now features over 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread rollout. This development comes amid a increase in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising video streams on a popular video site primarily display AI-generated videos. A large amount of this content is deemed low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or surreal.
“We know from our community that numerous viewers like content created using AI tools, including digital art to informative clips, and we want to provide users the ability to increase or decrease of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its service identified as artificially created. In total, over 100 mn pieces of content are submitted to the service daily, making AI-generated material a minor part of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI content they view by opening the content preference setting in the platform and selecting “AI-generated content”. Additional categories that are already be controlled under the filter cover news, clothing, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules require users to tag convincing AI-made content, and it bans malicious deepfakes of celebrities or emergencies. Any believable AI video that is unmarked can be removed under its terms of service.
In addition, the app will now attach an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is also introducing a $2 million AI literacy fund for experts and groups to produce learning resources about responsible artificial intelligence. This program will support charitable organizations focused on educating computer science.
Platform Protection
The platform has supported its safety measures, following debate over plans to cut jobs for hundreds of safety staff in Britain. The company is planning to eliminate 439 jobs in its trust and safety team in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official clarified that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content before it is viewed by people. TikTok announced a significant reduction in disturbing and violent content handled by human moderators over the previous year due to the use of its machine learning processes.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
